2 Free Digital Tools Worth Welcoming Into Your Inbox
I read a lot of digital marketing newsletters. LIKE A LOT! Today I'm sharing two with you.
Hey there!
I read a lot of digital marketing newsletters. LIKE A LOT! Today I'm sharing two with you.
I actually wrote a blog post spelling out some of my many, many faves. You can find the full list here.
But today, I’m sharing two in particular with you.
If this email is popular, I might do a series of them. Please hit reply and let me know what you think!
Know anyone who might appreciate what we’re doing here? Invite them to join us! As you know, we’re all really nice, and cool, and we all LOVE free digital tools!
Okay, let’s talk newsletters.
Why We Buy
Tool type: Newsletter
I use Notion to track interesting things I learn in the digital marketing industry (and beyond!). And let me tell you — when I read Why We Buy, I almost always add at least a few items to my general marketing knowledge doc.
They promise “buyer psychology in 3 minutes a week” and they deliver! They dig — deep — into the psychology behind why people buy. And it’s amazing. I’m constantly in awe that they never run out of topics to cover.
I don’t work in e-commerce, so a lot of what they cover isn’t always directly relevant for me and my work as a digital marketing consultant.
But I do a ton of work in campaigns, brand building, audience development and issue-based advocacy, and I find that many of their lessons are super applicable in those spaces as well.
If I wanted to implement one of their takeaways, I could intentionally make a typo write here (see how I did that), thus leaning on the pratfall effect.
Because as they share, “flaws humanize brands and products.”
I’ve read studies from them regarding when to use emojis (don’t replace the word with the emoji, add the emoji after the word), seen justification for brands using never-before heard of holidays (special day promotions get 2x more clicks than regular discounts) and a whole lot more.
I read every issue, and I always find value in it.
Ready to sign up. You can do so here.
FREE or FREEmium: Free!
It’s a free newsletter. They might have a premium version. Honestly, not sure. They don’t push it hard if they do. They do sell courses and consulting. But they provide a ton of value right in their free newsletter!
Wonder Tools
Tool type: Newsletter
I started planning this newsletter a few months before I actually launched it. During that time, Jeremy Caplan launched Wonder Tools.
I never miss an issue.
If you like digital tools, you should definitely sign up too!
Jeremy does deep dives into a bunch of tools and shares his takes on all of them.
While Free Digital Tools focuses exclusively on free digital tools, Wonder Tools covers both free and paid tools.
But most tools he covers have at least a freemium version, if they aren’t free outright.
He’s been doing a lot of coverage on AI tools of late (of course). But he also digs in on voice assistants, organizing tools, video and email tools… all kinds of stuff.
It’s a very cool newsletter if you just can’t get enough digital tools in your life.
FREE or FREEmium: Freemium
His newsletter is free. But he does offer a paid option, if you want even more great content!
Please hit reply and let me know if this was fun. Or if you prefer more traditional tools.
Also, if you enjoyed these and are ready for more, you can check out my full blog post here.
If you like Free Digital Tools, you probably know others who will too. Invite them to join us. They’ll appreciate it… as will I!
See you in a fortnight.
Josh
joshklemons.com