2 Free Digital Tools To Help You Pull Back The Internet's Curtain
Learn how a site is built, and find out what it used to look like
Hey!
Happy every-other-Tuesday. Get excited: time for 2 Free Digital Tools!
Todayโs tools will help you better understand your competitorsโฆ or anyone else on the internet.
But first, the obligatory ask: this is a free newsletter and Iโd like it to hit as many inboxes as possible. Please take just a moment and help spread the word about Free Digital Tools.
If someone forwarded you this email, first of all, thatโs awesome! Welcome.
Thanks! I appreciate you ๐ ๐ ๐
Now on to todayโs tools.
Built With
Tool type: Website and Browser Plugin
Built With literally tells you what tools any website was โbuilt with.โ
Want to know if your competitorโs site is built in Squarespace, Wordpress or something else? Or if a potential customer is currently using a specific plugin? Built With will tell you all thatโฆ and a whole lot more!
Honestly, itโs almost too much information for basic internet sleuthing. The average site can have dozens of tools built right into it.
But if you want to know how a site is built, what itโs using for data collection, where itโs hosted and a whole lot more, you can find that information in a matter of moments, for free, at BuiltWith.com.
You can also do interesting things like search keywords across the internet and find tech trends. With these, you can only see top numbers for free. But if you want a list of every website using a certain piece of tech or ranking for a particular keyword, Built With can help with that as well for a fee.
They also have a plugin that lets you peep any site youโre visiting without ever navigating away.
FREE or FREEmium: FREEmium
You can get a ton of value without paying. But they do have some pretty cool upsells, if youโre looking to take things further. You can learn more about their paid plans here.
Wayback Machine
Tool type: Website and Browser Plugin
Way back in the โ90s, some smart folks realized the internet was constantly evolving and that it would be helpful to create a literal archive ofโฆ wellโฆ everything! Not just a listing of what every site looks like today (thatโs what Google does), but rather how theyโve evolved over time.
Thus the Internet Archive was born, with its primary tool the Wayback Machine.
Their site is simple โ it looks like it was built in the โ90s. But it is powerful.
Type any URL into their search bar and then choose how far back in time you want to travel.
Every black line is a list of archives from that time period. So the taller and thicker the lines, the more archives they nabbed of a particular site.
Pick a date, and voila: you can see what a site used to look like.
Hereโs Slate.com circa June 2009 for reference.
Want to see what Facebook or Twitter looked like when they first launched? You can. But this is way more powerful than simply tracking how web design has changed.
As someone who works in politics, Iโve used this site to see how candidates โ and their stated policies! โ have changed.
You can also use this for any business youโre trying to learn more about.
Looking for info no longer listed on their site? Check the archive!
Did they delete a page from their site? Check the archive!
Trying to find past team members or old contact info? Check the archive!
If itโs been on their site, there is a good chance the Wayback Machine nabbed a recording of it.
They also have a browser extension that will let you search the archive without navigating away from the page.
One more โfunโ use case: you can SOMETIMES use it to find deleted tweets. Letโs say you bookmark a tweet (meaning you know the specific URL - without that, this WILL NOT work). You go back to the tweet, only to find itโs been deleted by the author. If you donโt have a screenshot, youโre out of luck. Or rather, you were! Drop that link into the Wayback Machine and there is a decent shot itโs been backed up, just waiting for you to come looking.
So get to digging!
Find anything fun, surprising, disturbing or just kinda interesting, hit reply and let me know about it. I freaking love this stuff!!
FREE or FREEmium: FREE!
This is a totally free tool run by the non-profit Internet Archive. You can support them with tax-deductible donations if youโre so inclined.
Hope this issue of Free Digital Tools was helpful.
Iโll be back in your inbox in two weeks with two more free tools for you to check out.
If you havenโt already, connect with me on social. Iโm on Twitter, Facebook, Instagram, LinkedIn and TikTok.
Have any questions or free digital tools you think I should check out? Hit reply and let me know. Iโd love to hear from you.
And please, take a moment to help spread the word about this newsletter.
Thank you!
Josh